Frequently asked questions

I. QC Cốc Cốc 101: ALL THE BASIC THINGS

  1. I want to advertise my products. How can I start?
  2. What are the benefits of running ads on Cốc Cốc?
  3. How can I create ads?
  4. Are there any free ads or promotions? Do you offer coupons to clients?
  5. I only have a Facebook fanpage for my product. Can I still advertise with QC Cốc Cốc?
  6. I don’t have my own website. Can I still advertise with QC Cốc Cốc?
  7. Where can I contact you in HCMC and Hanoi?
  8. Can Cốc Cốc send people to our office for negotiation?
  9. How many people use the Cốc Cốc web browser?
  10. Who can I target with QC Cốc Cốc ads?

II. TYPES OF ADS

  1. What ad formats does QC Cốc Cốc offer?
  2. Can you tell me specifically about Search ads?
  3. Where will my ad be displayed?
  4. How do Cốc Cốc’s ad types compare to Google AdWords?
  5. Are QC Cốc Cốc ads displayed on Google or YouTube?
  6. Are QC Cốc Cốc ads displayed on other browsers?

III. ADVERTISING COST & BUDGET

  1. How do I calculate how much money my ads will cost?
  2. How much do I have to pay for my ads each month?
  3. Can I set a daily budget for my ads?
  4. When does my weekly budget start counting?
  5. What is RTB (Real Time Bidding)?
  6. Am I charged immediately when I register to create ads?
  7. How much do Icon ads cost?

IV. PAYMENT

  1. What payment methods do you offer?
  2. How much do I have to pay to start running ads?
  3. Do you offer any online payment methods?

V. GET ON TOP OF SEARCH RESULT

  1. How do I get a high ad position?
  2. I set my bid higher than or equal to your suggested bid. Why don’t I have the first position?
  3. Why did my ad position change several times in a short period of time without changing my bid?
  4. Will your suggested bid guarantee that my ad stays in the top position?

VI. CONTENTS AND KEYWORDS

  1. Is there a limit to how many keywords I can choose?
  2. What type of keyword matches does Cốc Cốc offer?
  3. Does Cốc Cốc differentiate between keywords with tones and keywords without tones?
  4. Can I add my website link to my ad content?
  5. Can I add my phone number to my ad content?
  6. Can I advertise wine on QC Cốc Cốc?

VII. TARGETING OPTIONS/ LIMIT SETTING

  1. Can I only show my ads to users in certain geographic areas in Vietnam?
  2. Can I choose more than one geographic area for my ads to display?
  3. Can I set a time limit for ads on QC Cốc Cốc?

VIII. WHY ADS MAY BE REJECTED

  1. Why were my ads rejected?
  2. Why don’t I see my ads on the Cốc Cốc search engine when I search for my keywords?
  3. Why was my banner rejected?
  4. Does my banner need a border?
  5. How are text size, color, and font moderated for banner ads?

IX. REGISTRATION

  1. Why can’t I log in to my QC Cốc Cốc if I already registered?
  2. What if I forget my password?

X. OTHERS

  1. Are my ads only moderated after I make a payment?
  2. What happens if someone intentionally clicks on my ads multiple times to cost me money?
  3. What statistics do you provide?
  4. How can I delete an ad?
  5. Can I advertise two different websites at the same time?
  6. Does Cốc Cốc help with banner design? How much does banner design cost?


I. QC Cốc Cốc 101: ALL THE BASIC THINGS

  1. I want to advertise my products. How can I start?

Welcome to QC Cốc Cốc.

It’s easy to start advertising with QC Cốc Cốc. Start by signing up for an account here.

  • After filling in your information, click on “Register to create ads”.
  • Check your email for a verification link to complete your registration.                                                

*You can find detailed instructions for how to create a QC Cốc Cốc account here.

After registering, you can start creating ads with our various ad formats such as:

  • Search ads
  • Banner ads
  • Icon ads

You can find out more about advertising formats here.

We’re happy to help you with any questions or problems you may have with advertising on QC Cốc Cốc. Just contact us here.

 

  1. What are the benefits of running ads on Cốc Cốc?

With QC Cốc Cốc, you can advertise your product(s) to more than 18 million Cốc Cốc users. You can:

  • Reach people at the precise moment they’re searching for what you offer.
  • Choose where and when your ads show.
  • Control your budget.
  • Directly monitor your ad efficiency.
  • Reach more users before they access other sites by placing icon or banner ads on our browser homepage (new tab).

We’re happy to help you with any questions or problems you may have with advertising on QC Cốc Cốc. Just contact us here.

 

  1. How can I create ads?

There may be some variations depending on ad type, but generally you can follow this process:

  1. Log in to your account
  2. Create a new campaign (or you can create an ad in an existing campaign)
  3. Create a new ad:

We’re happy to help you with any questions or problems you may have with advertising on QC Cốc Cốc. Just contact us here.

 

  1. Are there any free ads or promotions? Do you offer coupons to clients?
  • With every clients, we’re happy to help you with any questions or problems you may have with advertising on QC Cốc Cốc. Whenever you need help, just give us a call!
  • For clients with monthly budgets from 1 million VND, we also offer an account manager. This manager will be your personal advertising consultant, helping you to run, measure, and optimize your campaigns.
  • In regard to cost, you are charged only when someone clicks on your ad.

We do sometimes provide coupon codes for customers. Coupons are for a set value and each coupon can only be used once. We will notify you whenever we launch a new promotion. You can refer to this link for specific details about coupons.

 

  1. I only have a Facebook fanpage for my product. Can I still advertise with QC Cốc Cốc?

Yes! You can use your Facebook fanpage link to advertise your product on QC Cốc Cốc.

 

  1. I don’t have my own website. Can I still advertise with QC Cốc Cốc?

Having your own website is not necessary to advertise with QC Cốc Cốc. You can use your Facebook fanpage or upload information about your product/service to sites like Chotot, Lazada, Vatgia, etc. and use that link to advertise with QC Cốc Cốc.

 

  1. Where can I contact you in HCMC and Hanoi?

We generally have 02 offices in Hanoi and Hochiminh city. You can contact us via addresses and phone numbers below:

  • In Hanoi: Room 1204, level 12, 185 Giảng Võ, Hanoi – phone number: (04) 38 838 838.
  • Hochiminh city: 214/B2, Nguyễn Trãi, Q1, HCM – phone number: (08) 62 889 900.
  • Or you can contact us via email sales@coccoc.vn; support_qc@coccoc.vn.
  • For more contact info, please click here.
     
  1. Can Cốc Cốc send people to our office for negotiation?

Please contact us via phone number or email to receive direct consultant. Our contact:

  • In Hanoi: Room 1204, level 12, 185 Giang Vo, Hanoi – phone number: (04) 38 838 838.
  • Hochiminh city: 214/B2, Nguyen Trai, Q1, HCM – phone number: (08) 62 889 900.
  • Or you can contact us via email sales@coccoc.vn; support_qc@coccoc.vn.
  • For more contact info, please click here.
     
  1. How many people use the Cốc Cốc web browser?

There are more than 18 million Cốc Cốc browser users (~50% of Vietnamese Internet users). We are proud to be the second most popular browser in Vietnam.

Some numbers:

  • Nearly 133 million downloads of Cốc Cốc Browser
  • Nearly 10 million searches daily
  • 649 thousand ads created
     
  1. Who can I target with QC Cốc Cốc ads?

On QC Cốc Cốc we focus on targeting users by intent, not raw demographics. We can target users by:

  • Keywords: Keywords are words or phrases that are used to match your ads with the terms people are searching for.
  • Categories: Categories targeting lets you define your ideal audience by their interests. These are drawn from the pages they usually access or the keywords they usually use...

Find out more about QC Cốc Cốc targeting options here.



II. TYPES OF ADS

  1. What ad formats does QC Cốc Cốc offer?

QC Cốc Cốc offers multiple ad formats and display locations. Ads can be displayed on the browser homepage (new tab) as well as the search results page. We offer the following ad formats:

  • Search Ads:
  • Appear on the Cốc Cốc search results page when people search for queries related to your ads.
  • Appear on the Cốc Cốc browser homepage (new tab): this format provides an option to re-engage with users who previously searched for specified terms.
  • Banner ads: Appear on the center of the Cốc Cốc browser homepage when users open a new tab.
  • Icon ads: Appear on the Cốc Cốc web browser homepage under banner ads.
  • News: Appear on the Cốc Cốc browser homepage in the news category.

You will only be charged when a user clicks on your ad. The total amount you have to pay is the number of clicks multiplied by your cost per click.

You can go here for more specific information about QC Cốc Cốc:

What is QC Cốc Cốc

Ad placement on QC Cốc Cốc
 

  1. Can you tell me specifically about search ads?
  • When in need of a product, many people search online to find information. You can target these interested users by purchasing keywords related to your product.

Eg: You buy keyword “iphone 6”. Customers who want to buy an iPhone 6 may search “iPhone 6” or some close variants. Your ad will now be shown on the Cốc Cốc search results page.

 

 

  • For customers who haven’t decided to buy, you can re-engage them by showing your ad in the lower right corner of the Cốc Cốc browser homepage (new tab).
     

 

Shown to people who search for your keywords

 

Display ads on the Cốc Cốc browser homepage (new tab)

 

To create good search ads, you can read more on how to choose good keywords, write good ad text and choose good ad images.

We’re happy to help you with any questions or problems you may have with advertising on QC Cốc Cốc. Just contact us here.

 

  1. Where will my ad be displayed?

QC Cốc Cốc can display your ads on the Cốc Cốc search results page and/or on the Cốc Cốc browser homepage (new tab).

  • Cốc Cốc browser homepage (new tab): On the Cốc Cốc new tab, we have Banner ads, Icon ads and Retargeting ads.

                                                                             

  • Top, bottom or side position on the Cốc Cốc search results page: On this page, we have Search Network ads.

You can find out more about Cốc Cốc ad placement types here.

 

  1. How do Cốc Cốc’s ad types compare to Google AdWords?

Our Search Ad is similar to a Google AdWords text Ad. However, Cốc Cốc allows for the addition of ad images. These ads will show when people search for keywords that are related to the ad.

Furthermore, we also provide other interesting and effective ad formats:

  • Banner ads
  • Icon ads

You can find out more about our ad formats here.

 

  1. Are QC Cốc Cốc ads displayed on Google or YouTube?

QC Cốc Cốc Ads do not display on Google or YouTube.

They only appear on the Cốc Cốc search results page and the Cốc Cốc browser homepage (new tab).

 

  1. Are QC Cốc Cốc ads displayed on other browsers?
  • Search Network Ads: If users search using Cốc Cốc search (coccoc.com/search) and the ad was set to show Nationwide, then the ad will be shown even on other browsers.
  • Banner ads and Icon ads only appear on the Cốc Cốc browser homepage (new tab). Therefore, they will never be displayed to users of other browsers.

 

III. ADVERTISING COST & BUDGET

  1. How do I calculate how much money my ads will cost?

You will be charged per click (CPC). With CPC, you are only charged when a user clicks on your ad. Your cost is calculated by multiplying the number of clicks by your actual CPC. Your actual cost per click is calculated based on 3 main factors:

  • Your maximum bid.
  • The Bid price of your competitors (who have the same targeting as you): the higher they bid, the higher your actual cost per click.
  • Clickthrough rate (CTR) of your ad: The higher your ad’s CTR, the lower your cost per click.

In most cases, your actual cost per click will be lower than your bid. Your actual cost per click will never be higher than your bid.

 

  1. How much do I have to pay for my ads each month?

The answer depends on your actual cost per click and the number of clicks your ads receive. The formula is:

Number of clicks x Cost per click

You are not charged monthly (or by any unit of time). We only charge you when a user clicks on your ad (CPC).

 

  1. Can I set a daily budget for my ads?

No. But you can set maximum weekly budget for your campaigns. Our system will try to optimize your ad efficiency based on your maximum weekly budget.

Please note that maximum weekly budget will NOT be divided by 7 but will be used depends on your bids and the clicks your ads receive.

 

  1. When does my maximum weekly budget start counting?

Your maximum weekly budget starts counting from the time your ad becomes active.

 

  1. What is RTB (Real Time Bidding)?

RTB (real time bidding): At any time, there might be multiple advertisers bidding on the same keyword. Each advertiser enters their maximum CPC (their bid). Based on these bids, and some other factors, RTB determines the order in which ads will be displayed. This process is called ad auction.

Our system will compare your maximum bid and the quality of your ad (based on Clickthrough Rate) to other advertisers bidding on the same terms.

After that, QC Cốc Cốc will calculate the minimum price required to win the auction. Normally, the actual price will be lower than your maximum bid.

You can find out more about ad auction here, bid price and how to set your bid price here

 

  1. Am I charged immediately when I register to create ads?

No, just signing up and creating ads in our system will not cost you any money. You are only charged when you have active ads that are generating clicks.

Creating ads is free, but to activate your ads and begin displaying them to users, you need to make a payment for your account. The minimum payment amount is 500.000 VNĐ. You can find out more about making payments here.

 

  1. How much do Icon ads cost?

Icon ads are also charged by CPC (cost per click) – you only have to pay when someone clicks on your ad.

The lowest cost is 800 VND/click. Depending on other advertisers’ bids, you may need to bid higher than 800 VND/click for your ad to be displayed. Please find out more about bid price here.


 

IV. PAYMENT

  1. What payment methods do you offer?

We offer three payment methods:

  • Cash (for customers in Ha Noi and Ho Chi Minh City). The minimum cash payment is 500 000 VND.
  • Bank Transfer
  • Visa/Master Card/ATM with internet banking

Please take a look at our detailed payment methods here.

 

  1. How much do I have to pay to start running ads?

You only need to deposit 500.000 VND to start running ads. To calculate how much you have to pay for your ads, we have a formula:

Number of click your ad gets x Actual cost per click

 

  1. Do you offer any online payment methods?

Yes! You can pay us using Visa/Mastercard/ATM with internet banking cards via two online payment gateways – SohaPay and Smartlink.


 

V. GET ON TOP OF SEARCH RESULT

  1. How do I get a high ad position?

Ad position depends on two main factors: your bid and your ad quality (estimated by CTR). You can increase one or both factors to get a higher position.

  • Bid: You can monitor the ad position for your current bid and then adjust accordingly. We recommend that you use our suggested bid in order to get the top position.
  • Ad quality: Try to increase your CTR. You can increase your CTR by writing good ad text, choosing relevant keywords, having a strong landing page, and other methods. Learn more about increasing CTR here.

If you have any problems, we’re always happy to help. Just contact us here.

 

  1. I set my bid higher than or equal to your suggested bid. Why don’t I have the first position?

There might be several reasons why your ad does not have the top position.

  • Other advertisers might have raised their bid as well. Or a new advertiser might have started targeting that keyword
  • Ad quality is also a critical factor that decides your ad position. Your CTR might have dropped since setting your bid.
  • To get top positions, you can try increasing your bid or focus on optimizing your ad content (click here to find out more on how to write good ad content and how to pick good keywords).
     
  1. Why did my ad position change several times in a short period of time without changing my bid?

It’s normal for your ad position to fluctuate:

  • Ad position depends on your ads CTR and bid. Thus, if even one of those factors changes your ad position will fluctuate.

Eg: You have the 1st position. Another advertiser sets a higher bid and their ad temporarily takes the 1st position. You may see your ad in another position.

  • This is the reason we track “Average position”. Your ad position may fluctuate, but with a competitive bid and good CTR it should always stay near the top.
     
  1. Will your suggested bid guarantee that my ad stays in the top position?

It will ensure your ad is in the top position at the moment when you “Save” your ad (and your ad pass moderation). After that, ad position may vary as other advertisers might change their bids, or your ad’s CTR may change.


 

VI. CONTENTS AND KEYWORDS

  1. Is there a limit to how many keywords I can choose?

The amount of keywords you can choose is unlimited. However, you should make sure that all the keywords you add are relevant and related to your product or service.

You can find tips for choosing good keywords here.

 

  1. What type of keyword matches does Cốc Cốc offer?

We offer Phrase match, Broad match and Exact match. We also offer Modified Broad Match.

Additionally, you can use Negative keywords to avoid displaying ads for unwanted keywords.

Finally, you can combine multiple keyword types into one with Advanced Mode.

Learn more about how to choose good keywords.

 

  1. Does Cốc Cốc differentiate between keywords with tones and keywords without tones?

No. Cốc Cốc does not differentiate between the two: e.g. “bác sĩ” and “bac si” are treated the same.

 

  1. Can I add my website link to my ad content?

Yes. You can add your website link to your ad content. However, your link will already be displayed in your ad, so this is not really necessary.

Please note: If place your link in your ad content, please remove http:// and www.

For example, if your link is: https://www.website.com, please write in the content: website.com.

 

  1. Can I add my phone number to my ad content?

Yes. You can write your phone number in either your ad headline or description. However, you may not place your phone number in BOTH your ad headline and your ad description.

 

  1. Can I advertise my wine on QC Cốc Cốc?

You can advertise wine on Cốc Cốc as long as its alcohol content is lower than 15%.

You can click here to learn more about prohibited product.


 

VII. TARGETING OPTIONS/ LIMIT SETTING

  1. Can I only show my ads to users in certain geographic areas in Vietnam?

Yes. You can choose to display your ads nationwide or by specific cities/provinces. For some provinces, you can choose to display your ads to only some specific districts.

 

  1. Can I choose more than one geographic area for my ads to display?

Yes. You choose as many cities/provinces as you like.

 

  1. Can I set a time limit for ads on QC Cốc Cốc?

You can choose to only display your ads to Cốc Cốc users during certain times. You can schedule times both by day and by hour. We recommend you consider the internet usage habits of your desired customers when choosing your ad scheduling preferences.


 

VIII. WHY ADS MAY BE REJECTED

  1. Why were my ads rejected?

Your ad could have been rejected for one or more of several reasons: Prohibited product, banned language, low quality image…etc).

You can click on your rejected ad; then hover the mouse over the question mark next to “Reason” on the statistics table to see the specific reason why the ad is rejected.

If you need further help, please provide your login email via our Skype or email here, so we can help with your specific situation.

 

  1. Why don’t I see my ads on the Cốc Cốc search engine when I search for my keywords?

Even if your ad’s status is active, there could be several reasons why you don’t see your ad:

  • You may be outside the ad’s geographic targeting area.
  • Search Network Ads that are geographically targeted by city will not display if you’re using a different browser.
  • Your ad’s bid or CTR is too low.
  • Your ad has reached its weekly budget.
  • You’re searching during a time not specified in your ad scheduling preferences.

You can find more detailed reasons why you might not see your ad here.

If you’ve checked everything but still are not sure why your ads are not showing, please contact us here.

 

  1. Why was my banner rejected?

Your banner may have been rejected because it violates our General Ad Requirements or Banner ad Requirements. You can find several common reasons below:

  • The color of your banner background is white/similar to white, thus it blends with the color of the Cốc Cốc browser homepage. Please change it to darker color or add a border to your banner.
  • The border of your banner is broken, thus it blends with the color of the Cốc Cốc browser homepage. Please fix your broken border.
  • An area of your banner that’s near the border is white, thus it blends with the color of the Cốc Cốc browser homepage. Please add a border to your banner.
  • The image quality is low. Please use a higher quality image.
  • The letters on your banner are too small or blurred, etc which makes the text hard to read.
  • The banner is full of text, which makes it unappealing.
     
  1. Does my banner need a border?

Depends. As long as the colors on your banner allow viewers to differentiate your banner from the color of the Cốc Cốc browser homepage, your banner ad will be eligible to display without a border. Additionally, you should not use broken borders.

 

  1. How are text size, color, and font moderated for banner ads?

The text size has to be readable for normal viewers– it should be at least equal to 10 on Microsoft Word.

The contrast between text color and background color must be high enough that audiences can read all text on your banner.


 

IX. REGISTRATION

  1. Why can’t I log in to my QC Cốc Cốc if I already registered?

You probably did not activate your account by clicking the link in the verification email we sent when you signed up.

If you did not receive a verification email, please check your “Spam” folder. If you still cannot find the email, please contact us.

 

  1. What if I forget my password?

Visit this link qc.coccoc.com, click log in and then choose “Forgot your password?” and then enter your email and click on “Send recovery link”.


 

X. OTHERS

  1. Are my ads only moderated after I make a payment?

No. After you create your ad and save it to run (not as draft), it will be moderated. It doesn’t matter if you’ve made a payment. However, your ads will not be displayed until you make a payment.
 

  1. What happens if someone intentionally clicks on my ads multiple times to cost me money?

The QC Cốc Cốc system will filter fraudulent clicks. If the system detects an abnormal number of clicks on your ads from one source, those clicks will not be counted. QC Cốc Cốc will not count clicks that are deemed to be fraudulent by our system. You will not be charged for fraudulent clicks.

 

  1. What statistics do you provide?

We provide statistics for each Campaign and each Ad. These statistics include clicks, impressions, and CTR.

  • Campaign Stats: click on “Detailed stats” to the right of the campaign. You can see detailed statistics for that campaign
  • Ad Stats: Click on the campaign that contains your ad. You can see detailed stats for each individual ad on that campaigns page.
     
  1. How can I delete an ad?

You can’t delete ads, but you can stop running them by changing their status to “Stopped”.

 

  1. Can I advertise two different websites at the same time?

Yes. You can advertise as many websites as you want with different ads. However, we only allow one ad per account for each individual keyword. This is to avoid having one advertiser dominate all ad spots.

 

  1. Does Cốc Cốc help with banner design? How much does banner design cost?

Yes, we are happy to help you design banners. Banners cost 200,000vnd/banner. You can contact us here to get help with design.

 

 

Have you found your problems here? If not, just call us via:

Hotline:  (04) 38 838 838

Email: sales@coccoc.vnsupport_qc@coccoc.vn

Skype: coccoc_qc or Yahoo: coccoc_qc