Ad placement positions

You can advertise in two main locations: the Cốc Cốc search results page (including Cốc Cốc Map search resultsand the Cốc Cốc browser new tab.

  1. Cốc Cốc search result pages

When a user searches on Cốc Cốc, they will see a search results page with two main types of results:

  • Organic search results

  • Relevant search ads

You can display your ad on this page when users search for specific queries that you choose. Your search ads can be displayed on this page in two possible locations:

  1. Top of the search results page

The top of our search results page is one of the most desired positions. This position:

  • Displays above the organic search results

  • Includes a maximum of 3 ads

  • Ad position is determined by comparing bid and ad quality.

QC Cốc Cốc top search ads
The top 3 ads will display above the organic search results

 

To have your ad display in the top position, you need an ad with a high CTR and competitive bid price. Our suggested bid price is calculated to give you the best chance of achieving the top position.

In addition to the ad block at the top of the search results page, ONE other block of ads will be displayed. There are two possible locations for this additional block:

  1. Side of the search result page

Ads can also display to the right of the organic search results. This position:

  • Displays beside the organic search results

  • Includes a maximum of 8 ads

  • Ad position is determined by comparing bid and ad content quality

QC Cốc Cốc side SERP ads
8 ads will display to the right of the organic search results

         c. Bottom of the search result page

Ads can also display at the bottom of the search results page. This position:

  • Displays below the organic search results

  • Includes a maximum of 4 ads

  • Ad position is determined by comparing bid and ad content quality.

QC Cốc Cốc bottom search ads
The bottom 4 ads will display below the organic search results

Please note: side ads and bottom ads do not show at the same time.

  • If side ads are displayed, there will be no bottom ads.

  • If bottom ads are displayed, there will be no side ads. d. 

           d. Cốc Cốc Map search results: 

  • Displays above the organic search results

  • Includes a maximum of 1 ad.

  1. Cốc Cốc Browser new tab

Any time a user starts their browser or opens a new tab, they will see our new tab page. The new tab receives over 29 million visits per day from 3.4 million Cốc Cốc users. You have multiple options to place ads on the new tab page:

  • New tab banner (center): Displays only one banner per new tab. Banners can be in two sizes: 640 x 360 px or 728 x 90 px. Your banner can target users based on different categories or their past searches.

  • Search ad (Bottom right corner): Show users text ads (with image) based on their search history. Retarget previous potential customers to reach them again. Your ad will be the only search ad to display on the new tab.
    Note: Search ad in new tabs only shows in conjunction with 728 x 90 banners—does not display on the same new tab as the larger 640 x 360 banners.

  • Icon ads (Bottom): Display your 60 x 60 px icon ad on the new tab for users of categories that you choose.

QC Cốc Cốc new tab banners728 x 90 banner, bottom right search ads and icon ads– 03 ad formats on the Cốc Cốc new tab

 

640 x 360 New tab banner and icon ads– 02 ad formats on the Cốc Cốc new tab
  1. How ad position is determined:

To determine the likelihood that an ad will be displayed, or in what position it will be displayed, we utilize an auction system. The system compares ads based on two factors: bid and CTR. Learn more about the ad auction system.

  • Banner ads: The banner with the best combination of bid and CTR will be displayed.

  • Search ads: Ads are ranked according to their combination of bid and CTR. The best ad will achieve the first position, and subsequent ads will be ranked in order below.

  • Icon ads: Ads are ranked according to their combination of bid and CTR. However, the first position for icon ads is not necessarily the first icon on the page. The first position is the spot that historically has the best average CTR.

 

Maximize your ad’s chance of displaying by creating good ad content. If you ever have trouble creating ads, please contact us for free support:

Hotline: (024) 38 838 838

Email: sales@coccoc.vn hoặc support_qc@coccoc.vn

 

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