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What is Stat Tracking?

Knowledge is power, especially when it comes to digital marketing. That’s why QC Cốc Cốc offers an advanced Stat Tracking tool in addition to the statistics in our interface.

Stat Tracking lets you easily integrate with popular analytics services like Google Analytics by automatically adding UTM codes to your links. UTM codes help show you where visitors come from and what they do on your website.

  1. What are UTM Codes?

Stat Tracking works by automatically adding UTM codes to the end of your links.

Don’t worry—UTM codes will not affect the functionality of your link or website. They work entirely behind-the-scenes. Below is an example of what QC Cốc Cốc’s automatic UTM codes look like:

http://yourlink.com?utm_source=coccoc-banner&utm_campaign=coccoc&utm_medium=qc

Please note: The specific UTM codes added by our Stat Tracking tool should only be used with your QC Cốc Cốc ads.

  1. Benefits of Stat Tracking and UTM codes

The UTM codes added by our Stat Tracking function can give you a variety of key insights. Here are some suggestions:

  • Find out which visitors came from your QC Cốc Cốc campaigns. You can do this by checking the medium or campaign:

Ex: utm_medium=qc or utm_campaign=coccoc

  • View statistics for each different Cốc Cốc ad type (e.g. search ads vs banner ads). You can do this by looking at the source tag:

Ex: utm_source=coccoc-banner

  • If you have goal tracking set up for your site, your analytics software should allow you to monitor the conversion rate for traffic from your QC Cốc Cốc ad campaigns.

Additional insights about your visitors from QC Cốc Cốc, such as:

  • Time on site: the average time visitors spend on your site
  • Bounce rate: how many people exit your site from the first page they visit

With such data, you can understand which campaigns bring you the best results and which campaigns need to be improved.

  1. How to View Stats

QC Cốc Cốc provides you statistics about your ads, but you’ll need an external analytics service to view your on-page statistics. There are many popular tools that will allow you to easily track your UTM statistics for free. Two popular options are:

  • Google Analytics
  • Yandex.Metrica

Any analytics service that offers support for UTM tags should be able to give you insights into your QC Cốc Cốc traffic.

Most services requiring inserting some code into your website. After that, you should be able to easily view all data from your UTM tags.

  1. How to turn Stat Tracking on or off

When creating a campaign, you are given an option to turn Stat Tracking on or off.

Setting Stat Tracking ON allows us to add UTM codes to your ads’ links

Please remember to always verify the functionality of your links after turning Stat Tracking ON. And you can always turn ON or OFF Stat Tracking from your campaign interface.

You can always turn Stat Tracking on or off from your campaign interface

Note: If you ever want to turn Stat Tracking off at later time, only Cốc Cốc’s tracking codes will be removed. Any other custom tracking codes you have added will remain unchanged.

 

If you have any additional questions, feel free to contact us via:

Hotline:  (024) 38 838 838

Emailsales@coccoc.vnsupport_qc@coccoc.vn

Skype: coccoc_qc or Yahoo: coccoc_qc

Yandex.Metrica