How to create a new search banner ad on SERPs

Search banner ad on SERPs is a highly-targeted ad type. It helps to increase not only your sales but also your brand awareness through visual graphics.

1. What is a search banner ad? Where does it appear?

Search banner ad is the ad that appears on the right side of the search result pages and under the keyword ads (if any).

There will be only one search banner ad displayed each time there is a query.

Step 1: Create a new Search Banner Campaign:

  • Sign in to your account at

Choose Search Banner, name your campaign and click Next.

  • After that, finish basic setup in your new campaign. Click Save to continue.

  • Campaign duration: time you want to run this ad campaign.
  • Weekly payment limit: Set your weekly maximum budget.
  • Stat tracking: Track your campaign activities.

Step 2: Create a new ad:

At the details of campaign page, click “CREATE NEW AD”, you will be taken to the specific campaign interface page after you’ve finished creating your campaign.

2.1: General Information:

  • Alternative text: Enter a brief description about your product or service here. This text will be shown above your banner when users hover their mouse over your banner.

*Notice: Your alternative text should still follow to our general content requirements. Please read more here.

  • Link: This is the page that users will be directed to when they click on your banner.
  • Image: Upload your banner image here. Your image must be less than 60kb. Banners can be uploaded in two sizes: 300 x 250 px and 240 x 400 px. Allowed formats: flash, gif, jpeg, jpg, png.

2.2: Advanced Settings:

  • Geo-targeting: You can choose to only display your banner ad to Cốc Cốc users in certain geographic areas (city/province or nationwide)
  • Ad Scheduling: You can choose to only display your banner ad to Cốc Cốc users during certain times.

2.3: Enter keywords:

  • Fill in the keywords you want to target. Learn more about creating a good keyword list.
  • You can set bids for each individual keyword or apply one bid to all keywords. We recommend you use the “Suggested bid.”  Minimum for each keyword in media keyword ad is 3.300 VND.

Click Save to complete. You have successfully created a new search banner ad.

Step 3: Waiting for moderation and customize the ads status

• Click SAVE to submit your ad to our moderation team and start displaying your ad. After clicking save, your ad’s status will be “Pending”.

• Once our moderation team approves your ad, its status will be changed to Active. Otherwise, its status will be Rejected. If your ad is rejected, please modify your ad to fix the noted issues and resubmit your ad to moderation.

• DRAFT: If you want to publish your ad later, you can save it in your drafts by clicking DRAFT. You can activate the ad at any time. Like all newly submitted ads, draft ads must be moderated before being displayed.

You can find more information about ad statuses here.