Search banner ad on SERPs is a highly-targeted ad type. It helps to increase not only your sales but also your brand awareness through visual graphics.
Search banner ad is the ad that appears on the right side of the search result pages and under the keyword ads (if any).
There will be only one search banner ad displayed each time there is a query.
Step 1: Create a new Search Banner Campaign:
Choose Search Banner, name your campaign and click Next.
Step 2: Create a new ad:
At the details of campaign page, click “CREATE NEW AD”, you will be taken to the specific campaign interface page after you’ve finished creating your campaign.
2.1: General Information:
*Notice: Your alternative text should still follow to our general content requirements. Please read more here.
2.2: Advanced Settings:
2.3: Enter keywords:
Click Save to complete. You have successfully created a new search banner ad.
Step 3: Waiting for moderation and customize the ads status
• Click SAVE to submit your ad to our moderation team and start displaying your ad. After clicking save, your ad’s status will be “Pending”.
• Once our moderation team approves your ad, its status will be changed to Active. Otherwise, its status will be Rejected. If your ad is rejected, please modify your ad to fix the noted issues and resubmit your ad to moderation.
• DRAFT: If you want to publish your ad later, you can save it in your drafts by clicking DRAFT. You can activate the ad at any time. Like all newly submitted ads, draft ads must be moderated before being displayed.
You can find more information about ad statuses here.