Removing photos in advertisements on Cốc Cốc Search Engine Result Page
For the purpose of improving advertisement quality and optimizing the system, Cốc Cốc Ltd Company has conducted an experiment to measure the impact of images on Click-through-rate (CTR) of advert snippets on our Search Engine Result Page.
Below is the illustration for this experiment:
Ads with image:
Ads without image:
After a period of testing, we concluded that advert snippets without image have a significant increase in CTR, compared to the previous ones. Based on this positive result, Coc Coc Ltd Company decides to put the test into practice to bring the best benefits to all customers and partners.
Please be advised that from 12/03/2018, we will start to release advert snippets without images to all users throughout the system.
We welcome all comments and feedbacks from clients to improve our service quality and satisfy your expectations.
Cốc Cốc Ltd Company.
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