Introducing CPM – a new payment type for advertisers
Coc Coc Ads is excited to introduce a new feature: CPM – a new payment type for advertisers.
What is CPM?
CPM (Cost per mille) is the cost you willing to pay for 1 thousand impressions of an ad on Coc Coc.
E.g. You set a CPM at 20000 VND, it means that for every 1000 impressions, the maximum amount of money you have to pay is 20.000 VND.
Which type of ad is CPM suitable for?
You can choose CPM payment for banner on new tab and browser skin ad.
What are the differences between CPC and CPM?
The CPM payment method is the cost you pay for every 1000 of impressions , whilst CPC (Cost per click) is the cost you willing to pay for every click on the landing page. CPC helps you optimize your budgets by targeting on potential customers only, while CPM is a good choice for your business to get more people knowing about you, therefore you can raise the brand awareness.
How to use CPM?
If you decide CPM will be the suitable payment type for your business, you can create a new campaign and switch to CPM in Payment Type. CPM applies for banner ads and browser skins.
Have a question? Don’t hesitate to contact us:
Hotline: (024) 38 838 838