Does your brand benefit from digital advertising?
When we speak about video or banners, it’s usually hard to say.
With tons of instant metrics from advertising systems like clicks, impressions, video-through rate, etc., sometimes it takes huge effort to see the forest through the trees.
We separate the audience into 2 groups: control group (that was not shown your ad), and exposed group (that had seen your ad). Shortly after your campaign, we deliver a compact survey to both groups.
Since the only effective difference between the two groups is whether they saw your ad, we can accurately determine the efficiency attributed to your campaign.
Being one of the biggest digital publisher in Vietnam with a monthly audience reaching 24 mln loyal users, we get a high response rate for BrandLift surveys.
Cốc Cốc BrandLift will also measure the impact your campaign has on creating interest for your brand by using organic searches on Cốc Cốc search engine.
Similar to surveys, we randomly pick a group that saw your ad and a control group that did not see your ad.
We then compare the organic search behavior of both groups, looking at how often they search for keywords related to your brand or campaign. The difference in search behavior can be attributed to your campaign.