Contact our Client Success team for a special offer, or simply apply for it right here.

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Does your brand benefit from digital advertising?

When we speak about video or banners, it’s usually hard to say.

Measure the right metrics now

With tons of instant metrics from advertising systems like clicks, impressions, video-through rate, etc., sometimes it takes huge effort to see the forest through the trees.

That’s why we created BrandLift – a tool that allows brands to measure metrics that really matter.

BrandLift gives a clear vision of how your message was perceived by your target audience:
  • Are your ads breaking through to your audience?
  • Do people perceive your message correctly?
  • Does your ad drive interest to your brand and product?
  • What brand related keywords users search for after they saw your ad?
Explore the metrics that make a difference in the way you do digital marketing
With Cốc Cốc BrandLift, you will know how your campaign affects crucial brand metrics:
Ad Recall
Message Association
Brand Awareness
Brand Preference
Brand Favorability
Purchase Intent
Measure the right results for your branding campaigns now!
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Marketing is all about making changes. Learn how great your impact is on the customer journey.
+16%
Brand Favorability
+15%
Purchase Intent
+36%
Purchase Behavior
+11%
Brand Favorability
+21%
Brand Awareness
+17%
Product Usage
+58%
Attitude Towards Brand
+19%
Purchase Intent

How we address the audience

We separate the audience into 2 groups: control group (that was not shown your ad), and exposed group (that had seen your ad). Shortly after your campaign, we deliver a compact survey to both groups.

Since the only effective difference between the two groups is whether they saw your ad, we can accurately determine the efficiency attributed to your campaign.

Being one of the biggest digital publisher in Vietnam with a monthly audience reaching 24 mln loyal users, we get a high response rate for BrandLift surveys.

How we analyze search behavior

Cốc Cốc BrandLift will also measure the impact your campaign has on creating interest for your brand by using organic searches on Cốc Cốc search engine.

Similar to surveys, we randomly pick a group that saw your ad and a control group that did not see your ad.

We then compare the organic search behavior of both groups, looking at how often they search for keywords related to your brand or campaign. The difference in search behavior can be attributed to your campaign.

Contact our Client Success team for a special offer, or simply apply for it right here.
  • Email: sales@coccoc.com
  • Điện thoại: (024) 38 838 838
  • Skype: coccoc_qc
Thank you for filling out your information! We will reach back to your shortly!