|Auction process: QC Cốc Cốc will compare your bid and the quality of your ad content (evaluated via CTR) to other ads in order to choose which ad to show. The system will calculate the actual price based on these comparisons. The actual price is the minimum amount you need for your ad to be displayed and is often less than your bid. Read more about ad auction|
You can also change your bid when your ads are active:
There is no single bid that applies to all situations, as the best bid for your individual situation will depend on factors such as: your keywords/categories, degree of competiveness, ad quality, etc. However, we can provide some general elements to consider when setting your bid:
When you create a new campaign, you have the option to create a weekly budget to help you control your spending. This means that you can set your individual bids without worrying about overspending.
After entering your keyword or category, our system will automatically suggest a bid for you. This suggestion is based on our statistics and is an estimate for the bid needed for your ad to achieve the top position at that current time. Below are the best positions for each ad format:
The suggested bid also gives you an idea of the competitiveness of your keywords/ categories. A high suggested bid likely means you are bidding on a competitive keyword. You can set your bid higher, lower, or equal to the suggested bid. To maximize your ad’s impressions, we recommend choosing the suggested bid.
We want advertisers of all budget sizes to be able to advertise on QC Cốc Cốc. We also want our users to see quality ads.
Therefore, your bid is only part of the equation for determining whether your ad displays. We also take into account your ad’s CTR.
Let’s look at a concrete example: You bid 300 VND for a keyword. Your competitor bids 700 VND for the same keyword. However, your ad content quality is better than their ad’s content. Your ad has a bigger chance to show or have higher position compared to your competitor’s ad.
|Tips to create quality ad content:
Because the CTR of your ad and the competitiveness of your keywords might change, your ads and bid require occasional monitoring.
For example, if your CTR is dropping, you may need to make changes to either your ad content or bid. You could try further optimizing your ad to increase your CTR. Or you can increase your bid to be more competitive.
Is creating your ad giving you headaches? Don’t hesitate to contact us for help
Hotline: (024) 38 838 838
Skype: coccoc_qc or Yahoo: coccoc_qc