If you add negative keywords on your settings, Coc Coc QC will NOT display your ad for searches of those.
Negative keywords on Coc Coc QC have the form of:
Keyword 1 -Keyword 2
In which, Keyword 2 (located after the minus “-“) is the word or phrase that your ad will not be displayed when users search for.
For example: buy a dinosaur –china
By adding the negative keyword of “buy a dinosaur – china”, your ad will be displayed to those who search for “buy a dinosaur” “buy a dinosaur Vietnam”, but not for “china” (“buy a dinosaur china”, “buy a fake China dinosaur”, etc.).
Negative keywords help to filter your ad’s displays to those who search for the specific goods or services that you have to offer; thus helping you to minimize the advertising cost in displaying to wrong users, contributing to your revenue.
This action helps to ensure your ad will only be displayed for searches related to “buy a dinosaur” but not for ones with keyword “China” such as: