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How to segment your campaigns and ads

This article will discuss the reasons to maintain an organized and segmented QC Cốc Cốc account.

Why segment your account?

Keeping your campaigns and ads segmented will help ensure that each keyword is closely matched with text in the associated ad. This keeps your ads relevant to users’ searches and increases your CTR. Because of how the ad auction works, a high CTR will get your more traffic at a lower cost.

Segmenting your account also makes it easier to find specific ads and keywords and understand your statistics.

How should campaigns be divided?

We recommend one campaign for each distinct product line or service you want to advertise.

For example, if you run a phone store and you sell phones from Oppo and Samsung, we recommend creating a campaign for each brand, rather than a single “phones” campaign. You could also divide your campaigns by the product’s function, e.g. types of medication.

If you only sell a single product, you can consider dividing your campaigns by their specific goals. Or if you’re only running a few ads, you can just use one campaign.

By doing this, you’ll have more control over the budget and can more easily view how each product line is performing.

How many ads in a campaign?

You can add as many ads as you would like to your campaign. You may, however, want to consider limiting the ads in each campaign to make them easier to locate.

Again, make sure each ad is entirely focused on a single topic. This will make it easier to keep your keywords highly focused and keep your CTR high.

How many keywords per ad?

We recommend you try to only use a maximum of 10-15 keywords for each ad you create.  If you have more than 10-15 keywords for a topic, consider creating a new ad that is tightly related to those keywords. All keywords should be thematically related to your ad text. Here’s why:

Whenever a user searches for a keyword that appears in the text of your ad, those words get highlighted,  which can increase your CTR. If you have too many keywords, you lose the ability to keep them as highly relevant to the ad text.

For example, if you have a website called “sportshoes.com” and you want to advertise your “mens football shoes”. You might create an ad like this:

You could include keywords like “sport shoes” and “mens football shoes”.

“mens football shoes” is the perfect keyword for this ad because that exact keyword is in the text of your ad. Whenever a user searches for “mens football shoes”, they will see your ad like this:

Whereas if they searched for “sport shoes”, they wouldn’t see their keyword anywhere in the ad text and there would be no automatic highlighting. Ideally, the “sport shoes” keyword should not be applied to this ad. You should create a separate ad that includes “sport shoes” in the ad text.

Learn more about building an effective keyword list.

For some important ads/keywords, an advanced tactic is to only have one keyword per ad. If the keyword is effective, you can create an ad tailored specifically towards that keyword to make it even more effective. These are called single keyword ads.

Yandex.Metrica