Good color contrast between your banner’s text and background is critical for running a successful banner ad. Without enough contrast, your text will be difficult to read and users will be less likely to click on your ad. Conversely, too much contrast can cause eye strain.
Unfortunately, Cốc Cốc cannot accept ads without acceptable color contrast levels. Therefore, this article is expected to help our clients design good banner. Please find some suggestions for effective color contrast below:
a. Banners with white/light color backgrounds
b. Banners with black/dark color backgrounds
c. Banners with color backgrounds
Examples: Color combinations of black and white text with different color backgrounds that you can use when designing your banners.
For example: This is highlighting.
You should never use color combinations with excessively high contrast. Such combinations make text appear to vibrate, causing eye fatigue/strain and making your text very difficult to read.
Read more: Color combinations that cause eyes fatigue
Choose your color contrast carefully – it’s not just about readability, it’s the way your customer look at your brand! Wish you have interesting and effective ads with QC Cốc Cốc!
Please contact QC Cốc Cốc if you need any help in banner design