To create the best keyword list possible, we recommend you follow these tips:
Put yourself in your customer’s shoes. Typical factors your customer might search for include:
For example, say you have an English center – where you provide courses for learning English. Here are some things your potential customers might search for:
Based on what you’ve brainstormed, you will have a basic keyword list. Now you can try adding terms or phrases your customers would use to describe your products or services.
After that, you can use our “Keyword Planner” tool to predict the effectiveness of your keywords.
Log in to your account and choose “Keyword Planner” from the navigation bar. Once you’re on the Keyword Planner page, you can enter your keywords and our system will give you the estimated impressions and clicks for each keyword.
This depends on the precise goals of your ad campaign. Your strategy should vary based on whether you are targeting high traffic, high conversions, or both.
In the following chart, you can see the advantages and disadvantages of both general and specific keywords.
||Avoid using overly general keywords
Example: “buy”, “sell”, “free”, “sale” etc.
|Avoid using overly specific keywords because they might not receive consistent impressions.
Example: “Beautiful bikini for people who have an occasional diet”
Tip: You can choose both specific and general keywords and test to find what is the most effective for your campaign. Remember, no matter whether you use general or specific keywords; your keywords should still be relevant to your ad, product and landing page. Relevant keywords will help you reach the right customers with the lowest cost.
Let’s look at a more concrete example: Say you have a store that sells mobile phones – you could choose a general keyword like “mobile phone”. This keyword will help you reach a very general group of people who are interested in mobile phones. You will receive a high amount of traffic, but it will be very general.
Alternatively, you could choose a specific keyword like “iphone 6 plus 32 GB”. This keyword helps you reach customers who are interested in just one specific model of one specific phone brand. You might receive lower traffic but you are targeting users who know exactly what they want.
Match types allow you to control how closely the keyword needs to match a user’s search term in order for your ad to be displayed.
E.g: You choose the keyword “cheap iphone 6”. You can set your ad to show for the exact phrase “cheap iphone 6” (with no added words). Such a strategy is known as “exact match”. Or, you can set your ad to show for search phrases like “cheap iphone 6”, “buy cheap iphone 6”, “iphone 6 good price”. These strategies involve the “broad match” and “phrase match” match types.
You can use four main match types:
E.g: If you make your keyword: iphone -China, then every search that contains China will not trigger your ad. Read more on negative keywords.
E.g: If you run English classes for grade 3 and grade 4, consider creating two separate ads—one ad for grade 3 English classes, and one ad for grade 4 English classes.
Now that you have a keyword list, it’s time to create some keyword ads! Learn how to create a search ad. We wish you success!
If you have any problems creating ads, please don’t hesitate to contact us for help via
Hotline (024) 38 838 838 or email email@example.com.