Ad extensions make your ad stand out from other ads on the Cốc Cốc Search Engine Results Pages (SERPs), increase your total number of clicks, lower your cost per click (CPC), and in many cases improve conversion rates. This guide will offer a detailed overview of ad extensions and how to use them to maximize the performance of ads on Quảng Cáo Cốc Cốc.
An ad extension allows you to add more information about your products to your ad, such as business ratings, location information, links to specific parts of your website, and the like. Quảng Cáo Cốc Cốc provides you with two ad extensions types, namely sitelink and callout. Details about these will be discussed later.
Key features of ad extensions:
Quảng Cáo Cốc Cốc offers ad extensions at the account, campaign, and ad level. The ad level means ad extensions are added to an ad and applied to that ad only. The campaign level means ad extensions are added to a campaign and applied to all ads in that campaign. The account level means ad extensions are added to an account and applied to all campaigns as well as their ads. Currently, only the campaign level is available.
Here are the priority levels for ad extensions. Ad extensions at the ad level has the highest priority.
Ad > Campaign > Account
To optimize the performance of ad campaigns, Quảng Cáo Cốc Cốc picks up relevant ad extensions to show with an ad when a customer searches for a phrase on Cốc Cốc Search Engine. For that reason, ad extensions should be closely related to ad contents and advertising objectives.
By adding more content to an ad, extensions give the ad greater visibility and prominence on the search results page. That means you will get more value from your ad.
As said earlier, ad extensions allows you to add extra information to your ad than the basic headline, URL, and ad copy you’re traditionally able to use. Therefore, they can make a decision and take action directly from search results. Besides, this feature also brings other practical benefits as explained below.
Apart from spending a lot of time writing impressive ad copy, using ad extensions is a good strategy to boost your CTR. When customers get more details about your advertised product, it’s more likely that they will click your ad and make conversions.
A common way that you may use to improve the number of clicks is to raise bids. This leads to an unexpected increase in the advertising cost, especially if your ad hasn’t a good position. Instead, you can think about working with ad extensions to get you more clicks. This way, your campaign will be more effective while the cost is still under your control.
Note: Using ad extensions doesn’t mean that your ad will get a good position on Cốc Cốc SERPs.
There’s no cost to add ad extensions to your campaign. Clicks on ads will be charged as usual.
To be updated later…
This part will walk you through features and requirements for each ad extensions type.
Sitelinks can take your customers to specific pages on your websites such as a promotion program, featured products, or more. These links are clickable, hence they can help improve your CTR effectively.
There are two sitelink types, namely short sitelinks and full sitelinks:
Where a full sitelink is shown depends on some factors. An ad shown at the first position on the top of the Cốc Cốc SERPs doesn’t guarantee that a full sitelink will be shown with that ad as well.
Quảng Cáo Cốc Cốc collects data on sitelinks, including the number of clicks and impressions. If an ad is shown without sitelinks, clicks and impressions are recorded as usual.
If the ad is shown with sitelinks, clicks and impressions are collected as described below:
For each sitelink shown, statistics are calculated like this:
Callouts come in handy when you want to promote unique offers to your customers, like free shipping and home delivery. Basically, callouts are plain text and unclickable.
Quảng Cáo Cốc Cốc collects data on callouts, including number of clicks and impressions. If an ad is shown without callouts, clicks and impressions are recorded as usual.
If the ad is shown with callouts, clicks and impressions are collected as described below:
For each callout shown, statistics are calculated like this:
You have the freedom to add, edit, stop or remove ad extensions from campaign as you want.
Follow these steps to add extensions to your ads:
Step 1: On the My Campaigns list, click your desired campaign.
Step 2: On the Campaign view, click Ads Extension (1).
Then, the Ads Extension page will be shown like this:
The Ads Extension page offers two buttons, namely Add Sitelink (2) and Add Callout (3) Select any button which serves your need.
To add a sitelink, click Add Sitelink. Then, the Add Sitelink extension dialog appears with two options: Create new and Use existing. To create a new sitelink from scratch, select Create new. To reuse previously created sitelinks, go with Use existing. In addition, the Add Sitelink extension dialog also supports the Preview feature to give you an initial look of your sitelink on the Cốc Cốc SERPs.
If selecting Create new, enter your desired information into the Sitelink text, Description 1, Description 2, and Final URL boxes. If you want to create a full sitelink, make sure you fill in all of these boxes. To create a short sitelink, leave the Description 1 and Description 2 boxes blank. Note that the character limits for the sitelink text, description 1, description 2, and final URL are 25, 35, 35, and 1024 (including spaces).
When you’re satisfied with everything, click Add.
Click Add Callout to open the Add Callout extension dialog. This dialog also includes two options Create new and Use existing, plus the Preview feature.
To create a new callout, enter your information into the Callout text box. Then, click Add.
After adding a sitelink and a callout, here’s the result:
To be updated later…
To be updated later…
If you no longer want to use any ad extension, you can remove them in a matter of clicks.
Do as follows:
Step 1: Select your unwanted extension (4).
Step 2: Click Remove (5).
Note: Removing any ad extension from a campaign doesn’t affect statistics.
If you have any question about ad extensions, feel free to contact us via:
Hotline: (024) 38 838 838